Core Business Studies
Marketing – Μάρκετινγκ
Glossary – Ορισμοί - Part 1
=>Advertising
The process of informing and persuading actual and potential consumers, through a communication method, of a product or service availability.
=>Advertising coverage
Breadth and dimension of market segments to which the advertisement will be transmitted.
=>Agent middleman
An intermediary in a channel of distribution who does not purchase the goods…
